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by Jaime Grimes

Study: CIOs, CMOs Conflicted Over Mobile Strategy

Some corporate mobile strategies may stall due to tension in the C-suite over conflicting business motivations, according to a new study sponsored by German software solutions firm Netbiscuits. Chief Marketing Officers (CMOs) believe Chief Information Officers (CIOs) should take a backseat in mobile web strategy, the survey of C-level…

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by Jaime Grimes

Kid Tech: Should You Build a Mobile App for Children?

With teachers utilizing iPads and smartphones in classrooms, technology has paved the way for rapidly evolving, exciting ways for children to learn, especially with the evolution of tablets. Tablets are easier for kids to use than smartphones, as they’re bigger and can be secured to the back of the seat…

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by Jaime Grimes

Mobile Strategy and the Cloud: No App Stands Alone

This article is Part 4 of a six-part blog series from our white paper, “Six Critical Questions to Answer Before Your Company Builds a Mobile App.” In our experience, companies should ask themselves six critical questions as a starting point for any mobile app initiative. With answers to these questions…

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by Jaime Grimes

Building an App? Know Your Devices and Platforms First

This article is Part 3 of a six-part blog series from our white paper, “Six Critical Questions to Answer Before Your Company Builds a Mobile App.” In our experience, companies should ask themselves six critical questions as a starting point for any mobile app initiative. With answers to these questions…

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