Tag: mobile marketing

by Alex Gramling

New e-Book: 6-Point Checklist for Mobile App Success

Enterprise spending on mobile application development is on the rise, but many mobile applications built by and for businesses — often at significant cost—go unused or underused by their target audience.

Apps developed with the best of intentions may fail if companies don’t fully understand their mobile users, or if…

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by Jaime Grimes

Study: CIOs, CMOs Conflicted Over Mobile Strategy

Some corporate mobile strategies may stall due to tension in the C-suite over conflicting business motivations, according to a new study sponsored by German software solutions firm Netbiscuits. Chief Marketing Officers (CMOs) believe Chief Information Officers (CIOs) should take a backseat in mobile web strategy, the survey of C-level…

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by Jaime Grimes

RunMobile Announces the Best Mobile Blogs

The mobile app and strategy blogging community provides razor-sharp clarity in a sea of acronyms, product names and ever-changing technology. To provide further assistance in navigating the mobile blogging community waters, we wanted to give special recognition to mobile blogs that provide specific information, tell it in a useful, unique…

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by Jaime Grimes

Mobile Devices To Overtake Desktop By 2014

It’s an app, app, app, app world – or it may be by as soon as the middle of next year. During 2014, the number of mobile devices is predicted to exceed the number of desktop and laptop personal computers (worldwide), according to research from Morgan Stanley. In simplest…

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