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by Jaime Grimes

Study: CIOs, CMOs Conflicted Over Mobile Strategy

Some corporate mobile strategies may stall due to tension in the C-suite over conflicting business motivations, according to a new study sponsored by German software solutions firm Netbiscuits. Chief Marketing Officers (CMOs) believe Chief Information Officers (CIOs) should take a backseat in mobile web strategy, the survey of C-level…

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by Jaime Grimes

Mobile Strategy and the Cloud: No App Stands Alone

This article is Part 4 of a six-part blog series from our white paper, “Six Critical Questions to Answer Before Your Company Builds a Mobile App.” In our experience, companies should ask themselves six critical questions as a starting point for any mobile app initiative. With answers to these questions…

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