Customer relationship management, marketing automation and cloud solution products go together like peanut butter and jelly (and more jelly). While discovering the habits of your customers, potential customers and their purchases and services is good, finding out specifically how customers interact with your industry and company is much, much better.
At Run Consultants, we’re seeing an increase in jobs that utilize specific cloud solution products, marketing automation, email engines and Salesforce together. It’s no wonder, with Salesforce use alone touting a 27 percent increase in sales revenue, 32 percent increase in lead conversion, 34 percent increase in customer satisfaction and 56 percent faster deployment.
“In a word, what we’re seeing a need for is ‘integration,’” said TJ McGoldrick, Senior Consultant Advisor for Run Consultants. “The additional skills of value are experience with any major marketing automation, email engine and cloud solution product that integrates to Salesforce, and those are the positions we’re trying to fill.”
The most requested roles are Salesforce solution architects (functional), technical leads and developers, and the ideal candidates have experience with integrating any of the following applications or products with Salesforce:
Built on Salesforce1, Apttus delivers Software as a Service (SaaS) applications, including CPQ (configure price quotes), Quote-to-Cash, as well as contract management, e-commerce, revenue management and billing, which allows the customer to configure and manage these items within Salesforce.
Labeled as the global leader in CPQ, BigMachines simplifies configuration, enables pricing and quoting accuracy and quotes and generates proposals quickly.
Oracle-owned Eloqua is a marketing automation tool that provides a prioritized view of the most engaged buyers, helping sales teams closely monitor and track key buying signals.
A Salesforce-owned marketing platform, ExactTarget helps “manage the customer journey” with a 360-degree contact builder, email marketing/trigger platform, audience builder tool and data dashboard, as well as custom messaging for mobile devices, social media, online ads and more.
A connector between oneSystem and Salesforce, MuleSoft incorporates data from customers’ systems of record, such as SAP, NetSuite and Oracle, to consolidate data from multiple compabies, synch data across applications and business units, share data with partners and connect to and unlock back office, legacy and on-premises CRM and ERP systems.
Also built on the Salesforce1 platform, ServiceMax is a suite of field service management applications designed to schedule and optimize the workforce and manage contracts, warranties, inventory, parts and reverse logistics.
A CRM solution, Veeva enables life sciences (pharmaceutical, biotechnology, animal health and consumer health) companies to better understand their customers through functionality for primary care, specialty care, managed markets and KOL management, PDMA samples management, mobile call reporting and offline availability with built-in mobile CLM.
Zuora for Salesforce allows users to manage all aspects of their subscription business, from quote to cash, for new subscriptions, upgrades and renewals, and the ability to configure tailored solutions on the Salesforce1 plaform.