When it comes to Salesforce careers, the more you learn, the more you earn.
That’s the key finding from a new survey of Salesforce professionals in Colorado, which found that years of platform experience and number of Salesforce certifications correlated to higher Salesforce salaries.
The survey, conducted last fall and presented at the December meeting of the Salesforce Denver User Group, found an average salary of $88,807 among the group’s 99 respondents.
The average salary range was broad, with more experienced Salesforce users earning far more than relative newbies. For example, users with less than a year of Salesforce experience (n=5) reported an average salary of $59,200, while those who had worked with the platform for 10+ years (n=9) had average salaries around $110,000.
More Certifications, More Money
The survey also highlighted the pay benefits associated with Salesforce certifications and advanced certifications.
Average salary was lowest for users with no Salesforce certifications (n=44). Certified Advanced Administrators (n=9) earned more than Certified System Administrators (n=50) and the lone Certified Advanced Developer in the survey earned more than the average salary of Certified Force.com Developers (n=17).
“The evidence is clear that administrators and developers that hold certifications do see a statistically significant increase in pay,” said Peter Terhune, a Salesforce MVP and one of the coordinators of the Denver user group survey.
More certifications meant more money for respondents. Users with one certification (n=35) had an average salary of $88,090, while those with three or more certifications (n=7) earned more than $110,000.
Multiple certifications are typically an indicator of a Salesforce consultant or developer, roles which command higher pay rates than administrators. Multiple or advanced certifications “could be a catalyst for career changes by enhancing a candidate’s marketability,” added Terhune.
One surprise in the Denver survey was a significant gender pay gap. Female respondents (n=54) earned an average salary of $78,395, compared to $101,070 for males (n=45). Broken out by role, female project managers earned slightly more than male PMs, but women were paid less on average in administrator, consultant, developer and sales ops positions.
Terhune believed two factors contributed to the disparity. He noted that women were more often in lower-paying administrator roles, while men dominated developer positions. More women than men in the survey also worked for non-profits, and Terhune said their data showed that Salesforce salaries were significantly lower at non-profits compared to for-profit companies.