5 Things You Should Know About Dreamforce 2014

If you want to know where business is headed, attend Dreamforce, the four-day sales, marketing, cloud, software and customer service conference held by Salesforce.com. This year, it’s October 13-16 at Moscone Convention Center in San Francisco and promises more than 1,400 breakout sessions, cloud expos, keynote sessions and more. You already know you should be there, but here are five other things you should know about Dreamforce 2014.

You will hear from industry and world leaders. Though the full speaker schedule hasn’t been released yet, we do know Dreamforce attendees will hear keynotes from Marc Benioff, CEO and Chairman of Salesforce.com; former Secretary of State Hillary Rodham Clinton; Al Gore, 45th Vice President of the United States; and Anthony Robbins, author, entrepreneur and peak performance strategist, as well as a performance by Grammy award-winning singer-songwriter Bruno Mars. Keep checking the keynote page, agenda page and the Salesforce Blog for the latest speaker info as it’s released.

The Dreamforce website will help you convince others you should go. If your boss needs proof that you should attend Dreamforce, the website has tips for how to help you convince him or her, based on your specific area of business and goals. Select Sales, Marketing, Customer Service/Support or Collaboration from the ROI calculator on the “Why Attend” section of the site to see average percentage improvements in performance metrics, including the costs for attending.  You can even print out an ROI letter in Microsoft Word to formally request your boss if you can go to the conference.

Get pumped for Dreamforce 2014 with weekly live podcasts. Each Tuesday at 2 p.m. EST (11 a.m. PDT) until Dreamforce, Salesforce.com streams live conversations with company executives, partners and MVPs on the Dreamforce website. They’ll discuss Dreamforce sessions, first-timer tips, conference navigation, contests (more on that below) and segments all about stuff developers want to know. Check out the weekly schedule in the “Upcoming Episodes” section, and access archived episodes on the Dreamforce website.

The Success Community can pump you up even more. Second only to connecting with Dreamforce enthusiasts in person at the actual event, the Success Community is an online portal with more than one million members where you can ask questions, collaborate with Salesforce experts, get help with Salesforce topics, create Dreamforce groups, reconnect with past Dreamforce attendees and network with Dreamforce 2014 attendees. All Salesforce users have access to the Success Community, which you can find out more about here.

You could go to Dreamforce for free. Salesforce gives away tons of free passes to Dreamforce in the months leading up the event. For chances to win free passes, listen to the weekly podcast mentioned above, start following Dreamforce on Facebook and Twitter, join Salesforce Success Community Dreamforce groups and keep checking the Dreamforce category on the Salesforce Blog for new contest announcements.

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